Needless to say, this ad campaign gave our client plenty of reason to feel cheerful heading into the new year. After analyzing the tracking and analytics metrics for the ads, we found that:
For every $1 spent on advertising, our client gained $14 in profit.
We don’t mean to boast, but here we go: the industry average ROA (Return On Ad Spend) is 4:1. With this campaign, we blew those benchmarks up higher than the Lifeway building circa 2018, and we aren’t done yet. Across Facebook, Instagram, Google, Linkedin, and Made in TN’s various audience networks, we achieved 291.5 K digital impressions.
At Brand Mark Digital, we contribute our success to our expert team. Our signature strategy ensures we’re constantly analyzing our clients’ ad spend to ensure we’re investing in areas that are most profitable.
After the campaign’s completion, we delivered additional insights and opportunities gleaned from the campaign to our client, so they could use what we learned to drive and inform future campaign success.
Are you a numbers person? Don’t just take our word for it! Click the link below to download the campaign results and see our success for yourself.
Or better yet, contact us today to see how we can help you grow your profit revenue.