The average cost-per-click (CPC) for the selected keywords range from $5-$8 per click, however our average CPC was only $1.71—well below Google’s projected CPC when targeting these keywords. By constantly monitoring the campaign and ensuring we optimized targeting around the keywords that were performing best, we were able to make the most of Cisco’s ad spend while still successfully driving traffic to their landing page.
We also delivered extensive keyword research and set them up for success on future campaigns by setting up their Google Ads account per best practices.
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