Our team quickly got to work completing a comprehensive audit including competitors, website, SEO, social media, and collateral materials. Through the insights gleaned from our research, we developed a digital marketing strategy designed to help bring in quality leads, and nurture those leads throughout the sales process. That’s when the real work began.

We started by redesigning the RCG website with an SEO-focused design. Then, we began building sales materials such as email drip campaigns, white papers, videos, and case studies. We simultaneously implemented a content strategy and began running a lucrative Google AdWords campaign (hello competitor targeting). As we analyzed the results of our initial work, we realized the best way to sell this high-cost, high-value business service was through a personalized touch. That’s when we started phase two: The Account-Based Marketing (ABM) Campaign.

The concept is simple: Targeting regional companies and the relevant decision-makers, we designed industry-segmented landing pages, email drip campaigns, social media posts, and LinkedIn advertisements to strategically target accounts. We used a variety of tactics including target-company research, geo-fencing, LinkedIn InMails, and job-title-specific targeting. Our multifaceted ABM campaign strategically coordinated multiple channels to reach segmented audiences in order to drive sales-qualified leads. Our continued reporting and iteration ensured we invested in the channels and messaging that were driving the most quality engagement.