Business Marketing Strategy Archives

The Benefits of Outsourced Marketing Solutions for Businesses

Are you feeling overwhelmed by your company’s marketing needs? Do you struggle to stay competitive in today’s fast-paced digital landscape? As a business owner, you know that effective marketing is essential for success, but managing it all in-house can be a daunting task. Luckily, outsourced marketing solutions can provide your business with the expertise it […]

Conversational AI Marketing Tools: Key Takeaways from AMA Nashville’s ChatGPT Panel Discussion

As digital marketing evolves, the use of artificial intelligence for marketing will only continue to rise. At Brand Mark Digital, we’re all about AI marketing tools! In a recent collaboration with AMA Nashville and Nashville NAWBO, I had the opportunity to moderate a ChatGPT panel discussion with Nashville’s marketing community, including a few of AMA […]

Top Marketing Trends Brands Should Watch in 2023: Part 1

As our industry evolves, brands need to stay ahead of the curve to be successful. Check out the top marketing trends brands should watch in 2023!

How to Leverage Your Marketing Automation Tools for Networking

How to Leverage Marketing Automation Tools for Marketing

According to Hubspot, marketing automation implementation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. In addition, marketing automation can assist with increasing your sales leads and boosting your ROI. Sounds great for your business, right? The worldwide market for marketing automation solutions is anticipated to almost triple […]

Is it Time to Rebrand? Part Two

In our first blog on rebranding, we focused on what branding is and why it’s so important for your company. Now you’re ready to take the long-awaited next step: you’ve decided it is in fact time to rebrand your company. Hooray! But where do you start? Let’s break it down together. It’s Time to Rebrand—7 […]

How to Avoid The Dreaded Email Unsubscribe

Find five simple tips to help grow your email marketing success, and avoid getting ghosted by your contacts.

Why Does Mobile Website Performance Matter?

How long has it been since you’ve taken stock of your mobile website performance? Find out why it matters.

Back to the Basics: What is Outsourced Marketing?

Let’s face facts. It’s not unusual for businesses to struggle with generating growth and connecting with their audience. Often, businesses invest so much into product development or service expansion but forget to invest in their marketing strategy! Digital media is a central part of the consumer experience—choosing to forego a sound communications plan is actually […]