On December 9th, the US Federal Trade Commission (FTC) along with 46 states, the District of Columbia, and Guam filed a major lawsuit against Facebook.
The lawsuit alleges that Facebook is “maintaining its personal social networking monopoly through a years-long course of anticompetitive conduct.”
We have to go back to the 1998 United States vs Microsoft for the most recent example of such a case, which took two years before a verdict was reached. So we don’t expect answers any time soon, but we are setting ourselves up to remain agile in our marketing strategies to fend off any potential disruptions.
Facebook Lawsuit Leaves Businesses and Digital Marketers with Questions
Hubspot estimates that over 70 million businesses rely on their Facebook Business Account for digital marketing. While this case is sure to be hard fought, it leaves many questions for business owners including:
How will the lawsuit impact your business and marketing efforts?
Is Facebook going to be broken up?
Will anything actually change?
Is Instagram going to be sold off? Or WhatsApp?
Can your annoying cousin still scream about politics on Facebook?
For now, these are only questions. However, there is something we’re sure of—now is the time to build marketing agility and set strategies for new channels.
