So, You’re Expanding Your Product Offerings...
If you’re starting or expanding your product portfolio, congrats! We know firsthand how difficult it can be to start a business. Your entrepreneurial skills are showing, and we want to help ensure that you continue to prosper.
Why You Need a Product Launch Strategy
If you find yourself wondering, “why do I need an official product launch?” you aren’t alone. We know that you’ve laid the groundwork by ensuring that the product has demand in your current market, but a product can only be as successful as your launch strategy — if your consumers don’t know about your new product, how will they purchase it?
New Product Launch 101
A product launch is any strategic effort to bring a new product to market. We’re not just talking about a new tee-shirt, video game, or consumer product. It’s just as important to build a launch strategy around a new service offering that you’re bringing to the market.
It includes but isn’t limited to a mix of the following marketing strategies:
New product branding – How does the product fit into the overall business brand?
Graphics and other media content – What is the aesthetic being used to introduce and help audiences visualize and understand the product?
Social media profiles and marketing – Which social media platforms are the target audience on, and how might they engage with this product?
Press releases – What is the descriptive benefit of this product to the public, and what publications might publish it?
Content marketing – What content is the target market consuming, and how can that be used to promote the product?
Website updates and landing pages – How does one drive incoming website traffic to invest in the new product?
Event marketing or trade shows – Which events have the largest percentage of participants from the target audience and how are they engaged?
Ad placement – What mediums are the target audiences consuming, and what is the best way to get the message in front of them?
The Keys to a Successful Product Launch
Before your launch, you’ll need to create and schedule a full strategy including graphics and messaging for any media sources you plan to target and trade shows or events if relevant to your market.
This can be a time-consuming process, but it’s important to stay focused on the best ways to reach your target audience, and the kind of messaging those consumers respond to. After the strategy is implemented, you’ll need to evaluate the effectiveness of the campaign through A/B testing and consumer feedback.
Let Brand Mark Digital Guide Your Success
Even for companies with a robust understanding of their target audience, an impactful product launch can be a large undertaking.
That’s why you’ll see online tools, like Viral Launch — a product specifically for Amazon sellers — that claim to help drive the success of new product sales. While these types of tools may be helpful in understanding a specific marketplace, the insights lack a personal approach, and the reach doesn’t extend into your overall sales strategy.
Brand Mark Digital will take the time to fully understand your business. We’ll use our extensive industry knowledge and expertise to create and implement a winning launch strategy for your new product(s); generating product and brand awareness and increasing sales for your business. Contact us today to discuss your product launch.
