Train with a Marketing Automation Expert to learn duties and responsibilities as follows: 

• Audit current client CRM implementation efforts and provide recommendations for improvement.
• Develop CRM implementation and optimization plans and best practices.
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continual evaluation of these programs for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms/applications into the marketing automation software (e.g., Google Analytics, social channels, Ad platforms, webinar platforms, etc).
• Evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance.
• Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Prior experience with any of these roles is a plus!