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Lucro

Complete rebrand of a healthcare consulting company. Included logo, color palette, stationery, website, and all sales support materials. Salesforce and Hubspot also implemented.

PROJECT SCOPE

When Jen started at Lucro, the startup was clear about expectations – get vendors to sign up for the app. And that they did! With a steady stream of vendors joining the app with coordinated marketing efforts and touchpoints strategically planned, the user growth was at 150% month over month. For a startup, the product was taking off as a lead generation source in the healthcare vendor community before it was acquired. Additionally, integrating HubSpot with Salesforce was essential to this success – implementing a lead nurturing and scoring program with automated emails, a newsletter, web tracking, and social posts in addition to personal touches from Sales.

RESULTS

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