Nashville Junior Roller Derby

Complete rebrand of a healthcare consulting company. Included logo, color palette, stationery, website, and all sales support materials. Salesforce and Hubspot also implemented.


In 2013, Julie decided to form a non-profit called Nashville Junior Roller Derby, designed to teach girls age 12 – 17 the sport she had come to love playing herself the previous three years. Being a non-profit, she found herself wearing many hats – from president, to coach, to marketing director … handling recruitment through social media, designing and maintaining the website and Facebook page, and designing/ordering merchandise and team uniforms. During this time, she designed two logos – the first can be seen below. About a year and a half into this venture, the older team members requested a logo that was more broadly age-appropriate. The result of this is the logo you see to the left.


NJRD Original Logo and Uniforms
NJRD New Uniforms
NJRD Flyer Design

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