Quorum Health Resources

Complete rebrand of a healthcare consulting company. Included logo, color palette, stationery, website, and all sales support materials. Salesforce and Hubspot also implemented.


The rebranding of Quorum Health was Jen and Julie’s first major project together. With the company being spun off from CHS, it was the perfect time to give the brand a fresh, modern look and integrate marketing efforts using Salesforce and Hubspot. The team was given a month to conceptualize the rebrand, get approval, and implement all the pieces. With the assistance of coffee, a detailed implementation plan to follow, wireless access at many late-night hangouts, and a shared desire to meet or beat the deadline, the rebrand came together beautifully. The CEO was thrilled and even added branded signage to main entry points and elevators to reinforce the new brand, look, and feel in addition to extensive internal and external communications about the reasoning behind the rebrand. All templates in HubSpot, the marketing automation tool, were updated in addition to the website, and a whole cohesive new look was launched simultaneously across platforms.


Quorum Health Resources signage

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