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Valify Marketplace, formerly Lucro

Complete rebrand of a healthcare consulting company. Included logo, color palette, stationery, website, and all sales support materials. Salesforce and Hubspot also implemented.

PROJECT SCOPE

After the startup Jen led marketing for was acquired by another company, a quick pivot needed to be made to first announce the acquisition, assure clients their service would not be interrupted or damaged in any way, and announce the relaunch of a new and improved product. First, an implementation and communications plan was constructed to guide tasks strategically. Then, internal and external communications, as well as a press release, were the main items addressed. Within 6 months, the new product launched with an entirely new go-to-market plan, rebranded under the new company name, and enhanced to serve the needs of additional stakeholders.

RESULTS

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