In Q4 of 2020—following the Nashville tornado and decline of in-person sales due to the pandemic—a local Nashville gift shop owner and good friend of BMD turned to us in search of a new way to reach their target market and grow revenue.
Cisco needed help setting up a national campaign targeting large businesses for their new product, DNA Spaces. Working through one of our partner agencies, Brand Hotel, we were contracted to research and launch a Google AdWords and Display Ads campaign to help raise awareness and drive leads as Cisco broke this new product into the market.
As the first provider of this comprehensive telecom service, RCG needed to ensure that prospects were aware that the service existed and understood the undeniable value this service provides. Due to the unique nature of the service, it was best suited for large companies with multiple locations, which meant RCG needed to reach a small segment of relevant decision-makers with materials that would assist the sales team in nurturing prospects through the sales funnel.