Nashville Retail Digital Advertising Strategy
In Q4 of 2020—following the Nashville tornado and decline of in-person sales due to the pandemic—a local Nashville gift shop owner and good friend of BMD turned to us in search of a new way to reach their target market and grow revenue.
Regional ABM Campaign for B2B Telecom Service Drives Marketing Qualified Leads
As the first provider of this comprehensive telecom service, RCG needed to ensure that prospects were aware that the service existed and understood the undeniable value this service provides. Due to the unique nature of the service, it was best suited for large companies with multiple locations, which meant RCG needed to reach a small segment of relevant decision-makers with materials that would assist the sales team in nurturing prospects through the sales funnel.