What is Digital Design?


Do you Need Digital Design?

Are you using the same logo on your facebook that you use on print materials? Do you upload your pamphlets online in the same format that you use for print? Are you using different fonts and colors across your assets?

If you answered “yes” to either of those questions, you’re in the right place. Digital design is crucial for any business, organization, or person directly interacting with customers online. 

Digital Design: 101

Back to our main question — What is digital design? Digital design refers to any media that is created solely for the screen. This includes but is not limited to your website, social media, television, and online advertisements.


Why is Digital Design Important? 

Digital design is essentially your brand’s front door to the world.

According to a 2019 Hubspot article on Google Statistics, “Google processes approximately 70,000 search queries every second, translating to 5.8 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day.” 

This is a new era of research and information gathering, and your target audience is searching for products and services each day. Customers are increasingly finding you across your digital channels. So your digital design is most likely your first impression with a customer. 

Curious what your digital design footprint looks like currently? Open an Incognito window in your browser and run a quick Google search on your business. If you aren’t impressed with what you see, chances are that your customers aren’t either. And be sure to do the same on your mobile device as well.


Enter Brand Mark Digital

If your online presence isn’t where you want it to be, don’t get discouraged. Digital design requires expertise about target markets, industry standards and current trends. It also requires prohibitively expensive tools that are not user friendly. That’s where Brand Mark Digital can help. 

Using our years of expertise, we can help you tell your company’s story through visually stimulating digital design. We invite you to browse our work, and if you like what you see, schedule a consultation with us today.

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