Back to the Basics: What is Outsourced Marketing?

Outsourced Marketing Services

Let’s face facts. It’s not unusual for businesses to struggle with generating growth and connecting with their audience. 

Often, businesses invest so much into product development or service expansion but forget to invest in their marketing strategy! Digital media is a central part of the consumer experience—choosing to forego a sound communications plan is actually selling your business short. In fact, HubSpot reported that small businesses should invest at least 7-8% of their total revenue into marketing.

Even if you have the budget set aside for marketing, there are numerous reasons you may not be able to develop and implement a marketing strategy—most notably, lack of bandwidth, talent, or expertise. That’s where outsourced marketing comes in to lend a helping hand. 

What is Outsourced Marketing?

Outsourced marketing is the practice of allocating marketing tasks and/or strategies to a third party. 

Whether your title is “Small Business Owner” or “CEO of a Fortune 500 Company”, outsourced marketing can help get your marketing strategy where it needs to be, allowing you and your team to focus on the things you do best. Here are three bonafide reasons you should consider investing in outsourced marketing:

#1: An Outside Perspective Can Shift Your Messaging Away from Mediocrity and Toward Individuality

As talented as your internal team may be, outsourcing your marketing strategy to a qualified agency will help you expand your clientele and broaden your knowledge of the ever-changing world of marketing. Allowing a diverse and experienced group of marketing professionals to tailor your messaging, design and strategy helps connect your brand with the audience your business has been struggling to reach. 

Outsourcing provides skills and strategies you may not have considered—these shifts can help your business stand out from the crowd in a way that actually matters to your target audience. If you are stuck deciding if outsourcing is worth it, here are just SOME of the specialties marketing professionals can help you perfect:

  • Logo and Website Design
  • Social Media Presence
  • Campaign Strategy
  • Organic Traffic Maintenance
  • Content Optimization
  • Product Management
  • Data Analytics
  • And so much more!

#2: You Can Preserve Valuable Time and Resources

In a study recently completed by SEMrush that asked companies why they outsource their marketing, not enough in-house resources was the second-highest response.

If your business is feeling these growing pains, allowing a third party to quarterback your marketing strategy frees up time for your employees to work efficiently on in-house tasks. Along with taking unneeded stress off your company’s plate, outsourced marketing actually increases your revenue from ongoing campaigns due to increased attention to detail! 

Whether you need one-off assistance, like an email or a sales sheet, or a completely outsourced marketing team, the key to your outsourcing success lies in finding an agency that understands your brand. At Brand Mark Digital, we use our wide range of experience to create custom-fit digital marketing tactics, molded around your unique to your goals, audience, and budget. Our weekly reports and data-backed presentations provide confidence for our clients, providing transparency so you know that you’re getting the most out of your digital marketing investments

#3: The Return on Investment is Worth the Cost

When it comes down to it, money is what drives most of our marketing decisions. According to MicroSourcing, around 70% of professionals believe cost is the most important factor when considering outsourced marketing. For small businesses especially, budgeting is the key to years of prosperity! But in the long run, outsourcing can actually save you money—money that you can then reinvest in other essential areas of your business!

Instead of hiring one or more full-time salaried employees at an expensive rate, outsourced marketing gives you access to an entire team of experts that will reinvent your business strategy at a much lower cost! After salaries, benefits, recruiting costs, and training expenses are all calculated, the cost of a full-time employee really adds up. With outsourced marketing, you’re getting more value with less overhead.

Aside from employee pay, many experienced marketers still don’t know how to prove the value of their marketing efforts. Marketing automation tools which help you track the ROI of your campaigns are usually pricey, and employee training is a huge barrier to entry. 

At Brand Mark Digital, we provide weekly reports and real-time dashboards that show you the ROI of your marketing investment. We use this data to iterate on each tactic and strategy we implement, ensuring we’re taking a data-driven approach to your marketing. That means you benefit from the knowledge we gain from all of our clients—ensuring we only invest in marketing strategies and tactics that help you reach your goals and stay within your budget.

See how we helped one small business generate a 14:1 Return on Advertising Spend (ROAS)

So, Why Does Outsourced Marketing Matter to Me and My Business?

Outsourced marketing is a cost-effective, hassle-free way to generate leads, supercharge growth, and most importantly, edge out your competitors! 

At Brand Mark Digital, we take pride in creating and implementing thoughtful strategic marketing plans for ALL types of businesses. Our experienced team helps to take the grunt work off of your hands, so you have time to focus on the day-to-day tasks on your plate. Meanwhile, in the background, your digital marketing generates leads and nurtures them to become customers.

For a limited time, we’re offering a 15% discount on our Digital Footprint Analysis, which analyzes your digital marketing efforts and recommends the most beneficial services for your business. 

Book a free strategy session with our experts!

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